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Engineers: The Next Generation
Does your website have what younger engineers expect to see? Photo credit: Phil Roeder / Foter / CC BY If you’ve noticed a change in the way younger engineers (read: Millennials) search for and...
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5 Must-Haves for Industrial Sites
A website is like a meatloaf: without all the right ingredients, it just won’t come out right! What does your website need besides a sitemap, a color scheme and a few pictures? There are several...
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UX Speaks Louder than Words
This golden-oldie of a saying applies to just about everything — including your website. Back in the ’90s, I spent a lot of time playing with my Samantha doll. Samantha came with a book, which was set...
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Does Your Website Take too Long to Load?
A website that is slow to load is like a car that won’t start: it doesn’t get you to where you want to go. If your website is slow to load, that is likely the reason you aren’t getting the results you...
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Replace Flyouts with Faceted Search
Once upon a time, flyouts were the latest and greatest innovation for online catalogs. But now, newer and better technologies are replacing flyouts. If your site still relies on flyouts to help users...
View Article5 Best User Experience Improvements for Industrial Websites
As an industrial marketer, you may wonder which fixes you should prioritize when you overhaul your site. We went ahead and made that list for you. Note: these are in no particular order. Evaluate your...
View Article7 Reasons Why Website Navigation Is Important
Website navigation does more than tell people what content you have and where to find information. Search engines use your navigation to determine your site’s ranking, which turns into site traffic and...
View ArticleHow Website Design Affects UX and Content Marketing
Driving traffic to your website is important, but that alone won’t result in conversions. To get the most out of your content marketing efforts, you need a website that looks good, provides helpful...
View ArticleUser Experience, Usability, and Accessibility: An Introduction
The terms accessibility, usability, and user experience are common terms in the world of digital marketing and web design, but also common sources of confusion. Although often used interchangeably,...
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Conversion Optimization: CTA Button Best Practices
We all want our websites to be our personal salespeople that are effective. After all, a good website is just that, an investment that has a great ROI. But this isn’t always the case. Even if your site...
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